Teardown

Free 40 point tracking teardown · view only · no access needed
for ecommerce founders doing ₹20L+ a month, COD heavy, running Meta and Google

Everything needed to fix your tracking. Built on your store. Not a template.

Enter your domain and watch it get taken apart. In under 10 minutes you hold the complete kit: a teardown of your exact setup, what every leak costs you in rupees, the fix list ranked by profit, and the prompts that verify and repair it all on your own Claude. Free. Yours to keep even if we never speak.

  • Built from your store, your tools, your numbers. No two reports are the same.
  • On screen in under 10 minutes. Not an email, not a follow up call.
  • View only, in every phase. We look, we never touch.
8 in 10
COD stores I audit are not sending delivery outcomes back to Meta or Google
90%
of stores with an iOS gap have CAPI missing or implemented wrong
2x
counting of the same sale is normal when pixel and server both fire without dedup
What you walk away with

You have seen free audits. A template PDF, same for everyone, ending in a pitch. This is not that.

Four things, generated from your store. Yours whether or not we ever get on a call.

The teardown report
Your pixels, your CAPI, your GoKwik and Shiprocket wiring, your events. Read from your store, scored against all 40 checks.
On screen in under 10 minutes
The plain English guide
Every finding translated into rupees and orders. Written for the owner, not the developer.
With your report
The fix checklist
All 40 checks, ranked by profit impact. Your report marks the ones your store fails, and the order to fix them in.
With your report
The verify + fix prompts
Run them on your own Claude, MCP or plain browser. First verify every claim we made. Then apply the fixes. You hold the tools, not just the diagnosis.
Instant, on the next page
Who is doing this
photo goes hereswap in, then adjust the ratio

I am Gulshan. I find where ad money leaks.

  • 13 years running performance marketing on Meta and Google
  • Over ₹100 crore of ad spend managed
  • 50+ brands, ecommerce and coaching, including Titan

why I give this away: the audit takes me minutes now, not weeks. implementation is the hard part, and that is the only thing I charge for. so the diagnosis is free, for everyone, whether we ever speak or not.

Where this ends

Apply the kit and this is your account:

  • RTO and COD cancellations flow back to Meta and Google. The algorithm stops chasing people who refuse delivery.
  • One sale counted once. Dedup verified, not assumed.
  • Your iPhone buyers visible again. CAPI done right.
  • Margins loaded. Ads chase profit, not raw purchases.
  • Your CAC measured on orders that get paid & kept. And falling.

Run the prompts yourself. Or have us implement every fix in your account and prove the movement over 12 weeks. Both doors open from the same report.

The leak math

How much are you paying Meta to find customers who refuse delivery?

Drag to your numbers. No email, no signup. This is the industry math. Your store’s real number needs the teardown.

industry range is 15 to 30. drag to yours.
Monthly leak statementDRAFT
Ad money spent on buyers who never kept the product₹0
Courier round trips on returned parcels₹0
Leaking every month₹0
Every year₹0
and your ad account counts every one of these as a purchase. so it goes looking for more of them.
Approximate. Based on the numbers you set above.
The real problem

Three leaks. In the accounts I review, most stores have two.

01

Your ads keep buying bad customers

Cancellers, returners, serial RTO customers. You could exclude them. Almost nobody does. So Meta happily finds you more people exactly like them.

7 in 10 accounts I review
02

Your iPhone buyers are invisible

Opted out iOS buyers vanish from your data. Meta thinks the ad failed and cuts the audience. The ad was fine. In 9 of 10 cases the cause is CAPI missing or implemented wrong.

6 to 7 in 10 accounts I review
03
The biggest one

Your delivery outcomes never reach Meta or Google

Shiprocket and GoKwik know who cancelled, who refused delivery, who kept the product. Your ad platforms never find out. So they optimize toward people who order and never pay. Prepaid only is not the fix. COD done right is.

8 in 10 accounts I review
How the audit works

Three phases. View only in every one of them.

Phase 1 · free

No access

We audit from the outside. Your storefront, your public tags, your checkout flow. This report is what you get today.

Phase 2

Read access

You add us as a viewer. We verify the deep items: CAPI health, dedup, match quality. Viewer means we cannot edit anything.

Phase 3

Verification

After fixes go in, we re check every metric against the phase 2 benchmark and show you the movement.

No phase of this audit ever changes anything in your account. We look, we never touch.

What the report looks like

A real page from a real teardown

Tracking teardown · store name removed12 findings
LEAKRefused and cancelled deliveries are not sent back to Meta. It currently believes every order you reported was a good order, and is hunting for more people like your refusers.
LEAKCost of goods is not loaded in Shopify, so ads bid on revenue instead of profit. Your easiest selling product wins the budget, and it is very often the thinnest one.
LEAKNo sign of server side sending. Your opted out iPhone buyers are invisible, so Meta optimises toward the ones it can still see.
LEAKNo consent tool detected. Events leave with no consent state, and a share of what you send is discarded on arrival.
UNVERIFIEDNo event_id in your page source. Your tags fire from inside your GTM container, and a container cannot be read from the outside. We will not call this either way until we watch the live network calls.
OKPlatform, tag manager and GA4 all detected and correctly installed.

Every finding ranked by profit impact, with the fix in plain language next to it. Anything we cannot prove from a view only scan is marked unverified rather than guessed.

Free · view only · under 10 minutes

Enter your store. Leave with the whole kit.

your estimated monthly leakreading your numbers
live scanstarting