Super Recruiter
Surfaces the 1% of applicants worth meeting.
Founder · Operator · Systems builder
I'm Gulshan Iyer. I learn software, automation and AI by applying them inside businesses I actually run.
A working education
The work kept getting harder. Therefore, the way I built had to get better.
I opened Gullu's Kitchen in college for pocket money. It got me recognised by YourStory.
I moved into online advertising and scaled campaigns for 50+ brands, including Zoya and other luxury brands.
I started Arbhu to take sustainable Indian products global, then scaled it into a $1M export venture that can now run autonomously.
I keep improving how Arbhu runs, studying how businesses grow and turning useful discoveries into new experiments.
The business behind the systems
Global buyers on one side. Indian vendors, factories, samples, logistics and payments on the other.
I built one operating layer across all of it.
Website, Alibaba, IndiaMART and TradeIndia enquiries enter one multilingual queue, whatever the hour.
Visit Arbhu EnterprisesAI gathers context early and shows my team which buyers deserve attention.
Visit Arbhu EnterprisesBuyer context, requirements, quotes and follow-ups stay inside one commercial record.
Visit Arbhu EnterprisesSample requests move across vendors, production and dispatch, with exceptions flagged.
Visit Arbhu EnterprisesSales, manufacturing and logistics work from the same live operating picture.
Visit Arbhu EnterprisesPayment links, reminders and status updates close the loop without relying on my memory.
Visit Arbhu EnterprisesThe goal was never to add AI. It was to make the business work better.
What I build outside Arbhu
The ideas usually begin with a recurring problem I've faced inside Arbhu or while working with other businesses.
Tools for finding the right person before time and intent disappear.
Surfaces the 1% of applicants worth meeting.
Finds ICP buyers when they show intent in public.
Qualifies, books or quotes a new lead in a minute.
Ways to see what seller panels, ad accounts and surface metrics leave out.
Tracks organic rank and shelf visibility across dark stores.
Finds, fixes and verifies advertising leakage in one day.
Workflows that move decisions and operations forward without waiting for the right hour.
Turns a morning voice stand-up into critical action.
Keeps multilingual B2B export leads moving 24/7.
Runs Claude, Codex and Hermes through voice.
The open chapter
Arbhu is where I test ideas against reality. This is where I document the journey. Arbhu Labs is where I share what proves useful.