Home | Gulshan Iyer

I Sell Work, Not Sofwares

AI Agents for Marketing and Sales
Execute Workflows Performed By Go To Market Teams, Autonomously 24*7
Ramp Up Growth Without Growing Headcount

AI-Powered Business Automation Agents

Transform your business operations with AI-driven automation. From supplier qualification to e-commerce management, these AI agents streamline workflows, enhance efficiency, and improve customer engagement.

Instantly Call and Qualify Leads

An AI-powered agent that automatically calls new leads, qualifies them based on predefined criteria, and follows up via email and SMS—ensuring instant engagement and higher conversion rates.

Step-by-Step Flow:

Detect new leads from CRM, website forms, or ad campaigns.
Initiate an AI-driven call within seconds of lead generation.
Ask predefined qualification questions based on business needs.
Analyze responses using NLP and sentiment analysis.
Categorize leads into hot, warm, and cold based on their responses.
Automatically send personalized follow-up emails/SMS based on lead category.
Sync qualified leads into CRM and assign them to sales reps.
Provide analytics on call success rates and qualification trends.

Tools Used:

Twilio AI Voice Call System
Google Sheets (Lead Tracking)
Zapier (Automation)
HubSpot/Zoho CRM (Lead Management)
AI Sentiment Analysis Engine

Cold Email + AI Call

This AI agent sends cold emails and triggers an AI-powered call if the email is opened—maximizing lead engagement with minimal effort.

Step-by-Step Flow:

Build a targeted email list from CRM or external databases.
Send AI-personalized cold emails based on industry and prospect profile.
Track email opens, clicks, and responses.
If an email is opened but no response is received, trigger an AI-powered call.
Engage the lead using conversational AI to assess interest.
Categorize leads based on engagement levels.
Follow up with customized emails/SMS based on conversation outcome.
Push qualified leads into CRM for further nurturing.

Tools Used:

Mailchimp/ActiveCampaign (Cold Email Automation)
Twilio (AI Calling)
Google Sheets (Tracking Responses)
CRM Integration (HubSpot/Zoho)
AI NLP Engine (Conversational Analysis)

Auto Reply to Incoming Emails

AI automatically responds to incoming emails with relevant pre-set messages, reducing response time and improving customer experience.

Step-by-Step Flow:

Monitor incoming emails from business accounts.
Identify email type (inquiry, support request, sales lead, etc.).
Retrieve pre-set response templates based on detected category.
Personalize email responses using AI-generated data.
Send automatic replies within seconds of receiving an email.
Log email conversations in CRM for further tracking.
If required, escalate emails to human support for further handling.

Tools Used:

Gmail API/Outlook API
AI Text Classification Model
Zapier (Automation & Integration)
HubSpot/Zoho CRM

Booking Meetings + Follow-ups

AI handles meeting scheduling, sends confirmation emails, and calls attendees before the meeting to confirm participation.

Step-by-Step Flow:

Sync with CRM or website contact forms to detect interested leads.
Suggest available time slots based on integrated calendar data.
Send automated calendar invitations and confirmation emails.
Schedule a follow-up reminder email 24 hours before the meeting.
Trigger an AI call 1 hour before the meeting to confirm attendance.
Update meeting status in CRM and notify sales teams.
Send post-meeting follow-ups, including relevant resources and action items.

Tools Used:

Calendly/Google Calendar API
Twilio AI Call System
Gmail API (Follow-up Emails)
Zapier (Workflow Automation)
CRM Integration (HubSpot/Zoho)

Preliminary Hiring Qualification Calls

AI automates candidate screening calls, assessing applicants based on predefined hiring criteria before passing them to recruiters.

Step-by-Step Flow:

Collect candidate data from job portals or company website applications.
Initiate AI-driven qualification calls with predefined interview questions.
Analyze candidate responses using NLP to assess fit.
Score candidates based on their answers and engagement levels.
Automatically send follow-up emails to shortlisted candidates.
Push qualified candidates into the applicant tracking system (ATS).
Generate reports on hiring trends and candidate performance.

Tools Used:

Twilio AI Voice System
Google Sheets (Candidate Tracking)
AI NLP Interview Processing
ATS Integration (Zoho Recruit/Workday)

Qualify Suppliers/Vendors/
Partners

Qualify Suppliers/Vendors/ Partners

An AI agent that automatically calls and qualifies vendors, suppliers, or potential partners by asking key questions related to compliance, certifications, and experience.

Step-by-Step Flow:

Collect contact details of potential vendors/suppliers from CRM or external databases.
Initiate AI-driven qualification calls.
Ask predefined questions about business type, GST status, export/import experience, etc.
Record and analyze responses using AI-driven sentiment analysis.
Categorize vendors based on compliance, experience, and credibility.
Store qualified vendors in CRM for further follow-up.
Generate detailed reports on vendor quality and qualification success rates.

Tools Used:

Twilio AI Calling System
Google Sheets (Vendor Tracking)
AI NLP Engine (Conversational Analysis)
CRM Integration (Zoho/HubSpot)

Upload Bills and Reimbursements
to Software

Upload Bills and Reimbursements to Software

AI automates the process of uploading expense bills and reimbursement claims into software like Zoho, eliminating manual data entry.

Step-by-Step Flow:

Detect emails with attached bills and reimbursement claims.
Extract relevant data (amount, date, vendor name) using OCR.
Validate extracted details with pre-set accounting rules.
Upload the data into the reimbursement software.
Notify finance teams for approval.
Track approval status and update records accordingly.

Tools Used:

OCR Processing Engine (Google Vision API)
Zoho Expense/Xero API
Gmail API (Email Scanning)
Zapier (Automation & Workflow Integration)

Auto-Download Invoice Emails
+ Integration

Auto-Download Invoice Emails + Integration

An AI-powered agent that detects invoices in emails, downloads them, and integrates the data into accounting software like Zoho or QuickBooks.

Step-by-Step Flow:

Scan incoming emails for invoice attachments (PDF, PNG, JPG).
Extract invoice details (amount, vendor, tax, due date) using OCR.
Validate data and check for duplicate invoices.
Automatically upload invoice details into accounting software.
Notify finance teams for review and approval.

Tools Used:

Gmail API/Outlook API
OCR Processing Engine (Google Vision API)
Accounting Software API (Zoho Books/QuickBooks)
AI-based Data Validation

Lead Enrichment in CRM

AI enhances CRM records by automatically gathering missing details such as phone numbers, LinkedIn profiles, company data, and revenue.

Step-by-Step Flow:

Identify incomplete lead records in CRM.
Scrape data from public databases and LinkedIn.
Validate and cross-check information using AI.
Update CRM records with enriched lead data.
Notify sales teams about new insights on leads.

Tools Used:

LinkedIn Scraping API
Google Sheets (Lead Tracking)
CRM Integration (HubSpot/Zoho)
AI Data Enrichment Engine

Website Visitor Identification
and Engagement

Website Visitor Identification and Engagement

AI detects website visitors, retrieves their LinkedIn profiles, and engages them via email, calls, or LinkedIn messages.

Step-by-Step Flow:

Track website visitor behavior using session analytics.
Identify visitor IP addresses and retrieve business details.
Cross-check data with LinkedIn and CRM records.
Initiate AI-driven engagement via email or call.
Send personalized follow-up messages based on interaction.

Tools Used:

Google Analytics API
IP Lookup Service
LinkedIn API
Twilio AI Call System

Personalized Follow-ups Post Call

After AI calls, this agent sends personalized payment links, catalogs, or website URLs automatically to leads.

Step-by-Step Flow:

Detect call outcomes from AI call logs.
Categorize leads based on interest level.
Auto-generate relevant follow-up messages (payment links, product catalogs, etc.).
Send messages via email, WhatsApp, or SMS.
Update CRM with follow-up actions taken.

Tools Used:

Twilio (AI Call Logs)
WhatsApp API
AI Personalization Engine
CRM Integration

Automated Blog Creation

An AI system that generates and publishes high-quality blogs on autopilot, scaling content production without human intervention.

Step-by-Step Flow:

Select blog topics based on keyword research and trends.
Generate AI-powered long-form articles.
Optimize content with SEO best practices.
Auto-insert images and internal/external links.
Schedule and publish articles on the website.
Track performance metrics and refine content strategy.

Tools Used:

OpenAI/GPT Model
WordPress API (Auto Publishing)
Google Trends (Topic Research)
SEO Optimization Engine

Automated Video Creation

AI generates and posts high-quality videos across platforms like YouTube, Instagram, and TikTok.

Step-by-Step Flow:

Select video topics based on trending content.
Generate script using AI.
Use text-to-video AI to create engaging visuals.
Add AI-generated voiceovers and background music.
Auto-upload videos to multiple platforms.
Track video performance and optimize content.

Tools Used:

AI Video Generator (Synthesia/Pictory)
YouTube API
TikTok API
Instagram API

Shipping Document Verification

AI automates shipping document verification, identifying errors and ensuring compliance.

Step-by-Step Flow:

Scan incoming shipping documents (bills, invoices, packing lists).
Extract and validate key details (shipment weight, tax, item list).
Flag errors or missing information.
Generate an automated report for the logistics team.

Tools Used:

OCR Engine (Google Vision API)
AI Compliance Checker
Logistics Software API

Lead Engagement on Non-API
Platforms (e.g., Alibaba)

Lead Engagement on Non-API Platforms (e.g., Alibaba)

AI reads inquiries from platforms like Alibaba and responds with payment links, catalogs, and follow-up messages.

Step-by-Step Flow:

Monitor inbound messages on non-API platforms.
Extract inquiry details and analyze intent.
Generate AI-powered responses with relevant product details.
Auto-send payment links or meeting requests.
Store qualified leads in CRM.

Tools Used:

Web Scraping Tools
AI Chat Response System
CRM Integration

Instant E-commerce Product Listing

Instant E-commerce Product
Listing

AI automatically gathers product details and lists them on platforms like Amazon, Shopify, and e-commerce websites.

Step-by-Step Flow:

Extract product details from supplier catalogs.
Generate product descriptions using AI.
Auto-generate pricing, images, and specifications.
Upload listings to multiple e-commerce platforms.
Optimize listings based on competitor analysis.

Tools Used:

Amazon API
Shopify API
AI Content Generation Engine

Call E-commerce Abandoned
Carts/Checkout

Call E-commerce Abandoned Carts/Checkout

AI calls users who abandoned their carts and provides tailored offers to recover lost sales.

Step-by-Step Flow:

Identify users who abandoned checkout.
Initiate AI-driven call to address objections.
Offer discounts, alternative payment options, or support.
Send personalized follow-up emails/SMS with a direct checkout link.
Track conversion rates and refine recovery strategies.

Tools Used:

Twilio AI Calling
CRM Integration
Email & SMS Automation

Agentic Workflows for Lead Generation

Inbound

Cold Outreach

Paid Ads

Warm Outreach

Inbound

Send Email and Call unknown Website Visitors instanltly without any forms
On the Call, AI Voice agents will qualify, handle objections and book meetings instantly
Engage Leads with AI forms, chatbots
Enrich and score Prospects with contact info, social profiles & intent signals
Click & Generate omni channel content across platforms using Text, audio and videos
Deploy Agents on other apps using Browser Automations, RPA’s & API’s

Cold Outreach

Research & Gather Key Personal/ Professional Data About Prospects
Outreach, Follow Up, Qualify, Nurture & Book Meetings using texts and AI voice agents together
Send Personalised Video demos, reference materials based on intent
Focus Human Resource On Closing Deals

Paid Ads

AI Powered Campaign Automation across all platforms
Achieve 4%+ CTRs by testing 100s of Hooks, Scripts & Ad Copies with AI Videos, programatically
Optimize & Scale profitably with CRM Integrations
Access Tools used by Top 0.1% marketers

Warm Outreach

Prepare advanced Personalised proposals
Request Personalised Referrals with new prospects

Experience AI For Sales & Marketing

1.5 Million + Tasks completed by Agents in the last 2 months

Seamless Integrations

Integrate into your current ERP
Ensures smooth dataflow
Live in 24 hrs

Low- No Code

I built and these agents for my business and now based on community requests
I dont write code
I love No-Code
I use Zapier, Make, n8n for 0-1 and custom build to save at scale

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Click and Import My Sequences
Configure messaging, AI prompts with my guide
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Offerings

Enhance every role with pre built agents

General purpose to high end problem solvers that can help take up execution of commonly repeated marketing and sales activities.

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I share all my marketing automation knowledge, share sequences and experience in a community for Founders and marketing nerds who think they can change the world with marketing Automations and AI

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I Sell Work, Not Sofwares

AI-Powered Business Automation Agents

Agentic Workflows for Lead Generation

1.5 Million + Tasks completed by Agents in the last 2 months

Seamless Integrations

Low- No Code

Access My Agents

Brands Ive Worked With

Offerings

Enhance every role with pre built agents

Access the Club

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